Stacey Zerban-Roth, Vice President Health Services, Friendship Village As senior living operators, we navigate a complex landscape where strategic growth often intertwines with the deeply personal needs of our residents. We analyze occupancy rates, explore innovative amenities, and diligently manage our financial health – all crucial elements for a thriving community. Yet, the most significant decisions we make are those that directly impact the daily lives and well-being of the individuals who call our communities home. Recently, Friendship Village took a significant step in fulfilling our commitment to our residents […]

Carmen Fronczak, Chief Revenue Officer and President of FV Ventures, Friendship Village As senior living professionals, we’re intimately familiar with a common refrain: “I’m just not ready yet.” While we wholeheartedly believe in the vibrant lifestyles and comprehensive support our communities offer, the decision to move is deeply personal and carries with it a mix of emotions.  At Friendship Village, we’ve been listening intently to both our current residents – who often express a wish they had moved in sooner – and prospective residents navigating the complexities of aging in […]

Carmen Fronczak, Chief Revenue Officer and President of FV Ventures, Friendship Village In the dynamic landscape of senior living, operators face a unique set of challenges and opportunities. Beyond providing exceptional care and comfortable environments, attracting and retaining both residents and staff are paramount to sustained success. When Friendship Village was ready to take our community to the next level, we knew the key to unlocking significant growth and overcoming critical hurdles would be forging a powerful partnership with the right marketing agency. Our Friendship Village team understood marketing wasn’t […]